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About AG

About AG

AG Jeans is a premium denim and knitwear house leading the sustainable manufacturing movement with innovative technology and eco-minded processes.

In 2000, two powerhouses of the denim industry brought their visions together and founded AG Jeans in Los Angeles, California. Nicknamed the “Godfather of denim,” Adriano Goldschmied established a legacy that was instantly recognized for its ingenious washes and designs, laying the groundwork for AG’s rise in popularity as the leader of premium denim.

Concurrently, the manufacturing phenom, Yul Ku, was pushing for drastic innovations in sustainable production while establishing AG as the first vertically operated denim manufacturer on the West Coast. AG’s decades of progressive experience have led to industry-wide adoption of environmentally conscious design and construction including Ozone technology, laser finishing, solar energy, and water recycling.

Today, AG Jeans continues on its mission to design product that is authentically rooted in denim, craftsmanship, fit, and fabric innovation. Our in-house model helps us to pivot alongside the newest mechanisms on the market, keeping our process eco-inspired, transparent in its practice, and radical in its production.

AG Jeans is proud to lead the sustainable denim movement with its AGOODKARMA initiative, a program committed to advancing AG’s technology, techniques, and practices in both design and manufacturing. Complemented by integral partnerships focused on social, environmental, and economic objectives, AG pursues its responsibility to institute positive change in our community through a multi-faceted lens.

Serving 20 countries around the globe, including store locations in fashion capitals like New York City and Los Angeles, AG is proud to offer a highly personalized shopping experience for customers in all parts of the world. Whether it be from your home, phone, or in any of our premium retail stores, AG denim specialists are available to assist you with one-on-one consultations, fit recommendations, and seasonal availabilities. In-store offerings include complimentary alterations with your purchase, access to exclusive AG product, and hundreds of new styles. Feel free to contact us or stay updated with the latest AG events and store openings by signing up for the AG newsletter below.